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PIVOT is grounded in research on waste culture, behavioral psychology, and sustainable design.
This section outlines the thinking that shaped the project.

RESEARCH THEMES

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OVERCONSUMPTION

Globally and in Israel, most waste ends up in landfills. PIVOT tackles this by making reuse attractive and accessible.

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BEHAVIORAL PSYCHOLOGY

Nudge Theory, the IKEA Effect, and Priming Theory influence how we shop; PIVOT uses these to reframe second-hand retail.

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CONSUMER CULTURE IN ISRAEL

Israel produces over 640kg of waste per person yearly. Fast fashion, stigma, and lack of education deepen the problem.

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CIRCULAR ECONOMY

PIVOT is a pilot that challenges linear consumption with a circular, community driven approach.

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READ THE FULL REASEARCH BOOKS

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PIVOT isn't just a design project — it’s a research-based vision for how to shift consumer behavior from the inside out.

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